Web design does not stand still, new popular trends appear that make websites more interesting and attractive. Some trends flow from year to year, transforming slightly, while some are only gaining popularity.

Complex gradients

Many are tired of simple linear or radial gradients consisting of 2-3 tones. Now they can have complex transitions between colors, creating more interesting and dynamic visual effects. The inspiration for such gradients can be combinations of colors from the surrounding world, for example, a hummingbird plumage or a gasoline stain on asphalt.

Gradients are usually used for block backgrounds, but in 2024 we will increasingly see them in the design of small elements, for example, headers, buttons, cards.

Claymorphism

The style that follows neomorphism. All the same bright colors, rounded corners, light and shadow. But here it's more about the story of puffiness and the 3D effect. AR technology also has a significant influence on this style.

3D elements

Using simple 3D models is popular these days. This doesn’t mean you have to make your website completely 3D, but adding some elements will greatly enhance your concept. Modern website design trends include 3D elements in many cases.

You can start with simple models and illustrations to give your website a more stylish feel. Sometimes you can make 3D elements interactive, such as buttons. Use simple and complex shapes, make them move, add interactive elements to them to give your website more life.

Interactive sites

More and more often, people leave a site if it is too simple. The implementation of various WOW technologies in such a project will look great, for example: 3D, interactive, video, animation. The goal of such a site is to retain the audience through interactivity. This tool will increase the site's performance through clicks, scrolling, etc. Accordingly, this will increase the overall performance of the site.